How do brands stay ahead when customer expectations evolve and regulations change?

That was the core question driving our 2^nd Interactive Loyalty Workshop for 2025, held on June 4th, where we welcomed professionals and decision-makers for a high-impact session focused on turning 2025’s regulatory changes into loyalty opportunities!

Working in teams, we co-designed loyalty business models, explored best practices, and uncovered how personalization can fuel stronger, long-term engagement.

The workshop created a space for real dialogue between brands, marketers, and loyalty experts, on what’s working, what’s changing, and what’s next. From exclusive insights to customer segmentation strategies, every session was designed to inspire practical thinking and real-world application.

What’s Next

The momentum doesn’t stop here. INTELIQUA is committed to driving loyalty innovation through continuous learning, dialogue, and collaboration. More initiatives, knowledge-sharing formats, and hands-on workshops are coming soon, as we shape the future of loyalty, together.